Master Carlos Gracie Jr's hometown in Brazil is called Floripa (short name for Florianopolis). It is a beautiful city located in the state of Santa Catarina, south region of Brazil. Known for many beautiful beaches, wonderful sceneries, lots of natural food,and low crime rates; Floripa is one of the best places to live in Brazil. But "not everything are flowers" in that city, you will find a very cold weather every winter season and that's why we selected Floripa to be the name of our heavy duty jacket. Don't be surprised if you find Master Carlos Gracie Jr. wearing the Floripa jacket in his Brazilian hometown!